The logo evolution
The brainstorming process involved dozens of stars with three, four and five points. The five-point star was chosen by consensus of seven of the organization's top people. How to design this star though was left entirely up to me. I chose a swaddled treatment for the star - which speaks of the organization's mission to support churches in their individual journey. Then I chose to use multiple colors - which avoids identification with a single type of church or people, and helps NorthStar to reach the diversity they are interested in being associated with. The saturation of the colors was then chosen to reflect their desire to be seen as a shining beacon to churches in need of knowledgeable guidance.
The Food Fight
With a new visual identity in place, and heading the 2016 Food Fight, the NorthStar Church Network needed my help with their branded presence at the event and to get involved with the Food Fight marketing team. So I designed a creative trade show booth - headlining their new logo and mission statement - and created collateral pieces for the Food Fight. The trade show booth was limited by budget constraints and the Food Fight ads were bound by previously established brand guidelines.