Client
NorthStar Church Network
Projects Delivered
Brand Identity & Logo Design
Brand Strategy
Marketing & Advertising Design
Signage & Print
Visual identity
Visual identity
The NorthStar Church Network has consistently pioneered within faith communities, championing a vision that goes beyond the confines of tradition.
As they geared up for a significant food-packing event, the need for a visual identity that mirrored their expansive mission became evident. As the NorthStar Communications Artist, I spearheaded the creation of a modern, captivating visual identity designed to connect with the network's varied congregation while reflecting their dedication to advancement.
NorthStar's Bold Leap: A Visual Identity That Unites and Inspires
NorthStar required a visual identity that not only encapsulated their progressive ethos but also resonated with a diverse congregation, fostering inclusivity and guiding their community towards a shared, hopeful future.
BUSINESS CARD
POSTCARD
As the NorthStar Communications Artist, I spearheaded the initiative to redefine NorthStar's visual language. The goal was to craft a brand that was not just seen but felt, echoing the network's commitment to progress and unity.
MOBILE UI DESIGN
Implementation
Logo Redesign
The journey began with selecting the perfect star - a five-point star, symbolizing guidance and aspiration. The 'swaddle' treatment was adopted, embodying NorthStar’s mission to support and nurture each church in its unique journey.
Color Palette
We chose a vibrant palette where each color represented different facets of the community, promoting inclusivity. The saturation levels were carefully balanced to make the logo a beacon of light against darker backgrounds, symbolizing guidance in times of darkness.
Brand Guidelines
Developed to ensure consistency across all platforms, these guidelines served as the blueprint for NorthStar's visual communication, ensuring that every touchpoint was an extension of their core values.
Website Overhaul
The new website was designed for intuitiveness and accessibility, making NorthStar's resources and messages more engaging and accessible to all.
Collaboration and Feedback
The process was highly collaborative, involving multiple design iterations and feedback loops, over the period of nearly two months. This ensured that the final visual identity was not just a reflection of my vision but truly a collective embodiment of NorthStar's aspirations.
OUTDATED LOGO
A Radiant Rebirth: NorthStar's Visual Transformation Ignites a Beacon of Hope and Unity
The result was nothing short of transformative. NorthStar now flaunts a brand identity that not only looks to the future but actively connects with its community, embracing diversity in every color and contour. This comprehensive visual transformation has not only elevated NorthStar's presence but has also empowered them to shine more vibrantly, solidifying their position as a beacon of guidance and inspiration in the spiritual realm. Through this new identity, NorthStar articulates a message of hope, unity, and inclusivity, resonating deeply with both current members and those yet to join the fold.
Reflection
This project underscored the profound impact of comprehensive branding. It's not merely about aesthetics but about crafting a narrative that aligns with an organization's heartbeat - its values and visions. The new branding has positioned NorthStar as a beacon of hope and unity, ready to lead its community into a future where faith and progress walk hand in hand.
TWITTER COVER
TRADESHOW DISPLAY & PODIUM
Conclusion
NorthStar Church Network's rebranding journey is a testament to how visionary design can amplify an organization's mission, making every initiative, from food-packing events to daily sermons, a beacon of inspiration and inclusivity. This case study not only celebrates a successful branding endeavor but also lights the way for others in the realm of faith-based innovation.
HEADQUARTERS
