Client
The Choral Arts Society of Washington
Projects Delivered
Motion Logo
Marketing Collateral
Event Branding
Print & Signage
Video Post-Production
In the captivating world where music and design intersect, a harmonious partnership began in 2018 between the Choral Arts Society of Washington and me.
United by a shared passion for artistic expression, this ongoing collaboration has produced dynamic event branding and graphic design pieces that speak to the heart of both the organization and its audience.
Marketing Materials and Digital Assets
To ensure each event reaches its fullest potential, I develop a range of marketing materials, from event signage to promotional ads. Always adhering to their visual identity guidelines, I incorporate logo elements and institutional colors to elevate their brand and forge strong connections with their audience. My promotional materials have consistently boosted ticket sales for performances and enhanced donor engagement and commitment to the organization.
Event Branding and Design for Signature Performances
Each performance demands its own thoughtful and visually compelling style. For signature events like O Night Divine (above) and A Family Christmas, I’ve crafted vibrant visual identities that reflect the grandeur and emotional depth of Christmas. In the case of Festival of Voices (below) and Carmina Burana, the use of a darker color palette, explores another side of this striking visual identity.
The Art of Visual Harmony
My work with this superb brand, has allowed me to hone the technical skills of seamlessly fading and merging images and design elements, through the use of several software programs and apps concurrently. These techniques allow me to craft visuals that flow harmoniously, ensuring every piece feels cohesive and polished. Whether blending textures in a design program or integrating imagery into digital ads, my focus is on creating a visual narrative that complements the organization's marketing goals while captivating and inspiring their target audience.
Looking Ahead
Our partnership has been a testament to the power of collaboration, creativity, and shared vision. Each project has strengthened Choral Arts’s ability to resonate with its audience and continue to highlight the arts in meaningful ways. This evolving relationship not only strengthens the brand but deepens the connection between audiences and music that inspires and uplifts.
