Client
Adro Vira International Relations
Projects Delivered
Brand strategy
Brand identity
Stationery
Motion Logo
Building a global brand in 24 hours
In the fast-paced world of international business, timing is everything. My client, an entrepreneur preparing for a high-stakes conference in China, was at a crossroads. With less than 24 hours before her departure, she faced a critical gap: her company, Adro Vira, lacked a cohesive brand identity to present on the global stage.
Tasked with creating a logo and visual identity for her international relations and business consulting firm, I had to work against the clock to deliver a brand that encapsulated her vision, personal heritage, and professional ethos.
Unearthing the Vision
Understanding the essence of Adro Vira began with a deep dive into my client’s aspirations. Through a focused conversation, I discovered the importance of her personal heritage and her desire for a brand that symbolized strength, elegance, and global relevance. Two potential directions emerged: one drawing inspiration from a Persian arrow, symbolizing precision and cultural depth, and another with a modern, sleek aesthetic aimed at international appeal.
HORIZONTAL LOGO
VERTICAL LOGO
The Creative Spark
As I sketched the two concepts, I noticed a compelling synergy in the second idea. The sleek, modern design could integrate the facets of a diamond, a universal symbol of resilience, clarity, and brilliance. The image of a diamond arrow took shape — a visual metaphor that aligned perfectly with the qualities my client wanted to communicate: strength, sophistication, and an unyielding commitment to excellence.
The Solution
Within hours, the Adro Vira brand was born. The diamond arrow logo became the cornerstone of the visual identity, embodying the company’s mission and values. The stationery design followed suit, featuring clean lines and a modern layout that reinforced the brand’s professional and global outlook.
The Outcome
In less than 24 hours, I delivered a complete brand package, including the logo, stationery, and visual identity guidelines. The client was thrilled with the results, describing the brand as a perfect representation of her vision. Adro Vira made its debut at the conference in China with a polished, professional presence that left a lasting impression.
BUSINESS CARD
LETTERHEAD
Reflections
This project exemplifies the power of design under pressure. By balancing creativity with strategic thinking, I was able to craft a brand that not only met the immediate deadline but also laid the foundation for Adro Vira’s long-term success. The diamond arrow is more than a logo; it is a testament to the client’s values and a symbol of the brand’s enduring strength on the international stage.
