Client
Fairfax EggBank
Projects Delivered
Brand Identity & Logo Update
Marketing & Advertising Design
Brochure
At the heart of every fertility journey lies the pursuit of a dream—the dream of parenthood.
The Fairfax Egg Bank sought to modernize its image while remaining deeply rooted in compassion, professionalism, and exceptional service. With great care, I reimagined their logo, infusing it with a contemporary aesthetic that radiates trust, warmth, and innovation, reflecting the bank's core values while connecting with its audience on a deeper emotional level.
Reimagining Fairfax Egg Bank's Identity
The transformation of Fairfax Egg Bank’s visual identity was more than just a logo redesign—it was an opportunity to reconnect with the organization's mission and vision. The original logo, though well-meaning, lacked the power to truly reflect the essence of Fairfax Egg Bank’s work. By reevaluating the concept, I crafted a bold, engaging new identity that resonates not only with the organization but also with the hopeful hearts seeking its life-changing services.
MY NEW LOGO
OLD LOGO
By reevaluating the concept, I crafted a bold, engaging new identity that resonates not only with the organization but also with the hopeful hearts seeking its life-changing services.
MOOD BOARD
LGBTQ+ LOGO VARIATION
LGBTQ+ LOGO VARIATION
Dreams Delivered: A Path to Parenthood
Through the design of a promotional brochure, I helped amplify the bank's message, showcasing its ability to guide individuals and couples through their path to parenthood. Every element was carefully designed—strategic layouts, striking imagery, and compelling copy—all working together to tell a story of success, hope, and expertise. The brochure became more than just a tool; it became a beacon for those on a deeply personal journey toward their dreams.
Elevating the Fairfax Egg Bank Brand & Impact
The refreshed logo and brochure have become powerful visual assets, enhancing Fairfax Egg Bank's presence and market recognition. They reflect not just the bank's exceptional service but also its unwavering commitment to transforming lives. This project stands as a testament to the impact of thoughtful, purpose-driven design—delivering memorable, emotional connections that resonate with those who need it most.
