BRANDING WORK + PRODUCTION
BRANDING WORK + PRODUCTION
The Logo Package was approved and delivered, together with the Brand Guidelines. But the process was intense for their congregation and, a month after delivery, the client came back apologizing for the need to explore more ideas. I assured him there was no need for apologies because as a designer I know the branding process can be tough. A brand is a symbol of a culture, and if the symbol is changing, you have a visual reminder of actual cultural changes happening around you. When these changes refer to a community that feels like home, it’s even tougher. So I gladly developed multiple iterations of logos, old and new, over a period of about three months. I was genuinely curious about what would be their chosen logo - but, I never got to see it through. Ultimately, the client felt bad for their inability to agree on any one decision, and requested the Illustrator files. I gladly obliged and, with their permission, I showcase their first approved branding.
POSITIVE & NEGATIVE
POSITIVE & NEGATIVE
VERTICAL LOGO
VERTICAL LOGO

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