Nat Geo Photography Seminar MKT

In 2018, the world’s most inspirational photographers gathered at the National Geographic’s headquarters in Washington, DC to connect, share their passion and art, and to celebrate the power of photography in changing the world. Due to a staff shortage around the holidays, the Nat Geo team reached out to me for assistance, as a production designer. After an in-person meeting, my job consisted of developing a high volume of print and digital signage remotely, while being responsive and accountable to the Nat Geo Creative Director and Art Director.

SIGNAGE - 100% PRODUCTION WORK

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EVENT PROGRAM

The National Geographic brand guidelines were provided to me for reference. Fonts and other assets were also supplied for consistency. Signage, booklets and badges were created. Photographers were consulted for final approval and had high standards that heavily influenced final designs.

The background proved to be a challenge in terms of printing - the contrast levels were being lost and the stripes were getting washed out and blurred into one dark gray color. After a few print tests, we arrived at ideal settings for each deliverable, and were able to fulfill all of the Art Director's deadlines and requirements.

Nat Geo Photography Seminar MKT

SIGNAGE - 100% PRODUCTION WORK

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EVENT PROGRAM

EVENT PROGRAM PAGES

EVENT SCREEN

SPEAKER CARD

SPEAKER SCREEN

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HASHTAG SCREEN

SIGNAGE

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