Beans & Rice Branding

A few years ago, Grace Community Church identified a need for the construction of wells in African, and launched the Beans & Rice campaign. The premise was for volunteers to substitute beans and rice for one dinner and donate their savings towards the construction of seven wells. I developed a clear and upfront design that was immediately accepted by their marketing department. Over forty deliverables were generated and, with the main goal achieved, the campaign was an absolute success.

DESIGN WORK + PRODUCTION

HIGH-TOP AD

DOOR-HANGER

My color scheme and image treatment represented the challenge each volunteer would face, while also having an upbeat tone to encourage engagement. The 'Together We Can Do More' logo on the back was sketched by another Graphic Designer and integrated to the 'Beans & Rice' brand collateral. Pieces were created for both digital and print mediums, in under 40 hours.

Beans & Rice Branding

DESIGN WORK + PRODUCTION

HIGH-TOP AD

DOOR-HANGER

1920 x 1080

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