In 2016, Grace Community Church identified a need for the construction of wells in an African region, and launched a local Beans & Rice campaign, in Arlington VA. The premise was for volunteers to substitute beans and rice for one dinner and donate their savings towards the construction of seven wells. I developed a clean and upfront design that was immediately accepted by their marketing department. Over forty deliverables were generated and, with the main goal achieved, the campaign was an absolute success.
DESIGN WORK + PRODUCTION
My color scheme and image treatment represented the challenge each volunteer would face, while also having an upbeat tone to encourage engagement. Collateral pieces were created for both digital and print mediums.