The client would be catching a plane for a conference in China the next day and did not have a brand for her international relations company. After listening to her vision and the importance of her personal heritage, I set out to sketch two options: a Persian arrow, and a second option with a slicker and more international appeal. As the pencil hit the paper and lines started appearing, it became clear to me that this latter option would benefit from the connection to a diamond - and a diamond arrow was born. She fell in love with the correlation and confirmed that the qualities of a diamond would be an excellent representation of her company's values and mission. Her logo and stationery were delivered in 24-hours.